GROWTH Conference Sept. 20-22 in Virginia Beach; Data Expert Anne Legg Featured Keynoter
This year’s GROWTH Conference will feature keynote presenter Anne Legg, an award-winning, internationally recognized credit union data strategist, change agent, author, and educator. She is the founder and principal of THRIVE, a data activation consultancy that educates, accelerates, and elevates credit unions in their pursuit of data to improve their members' lives.
Hilton Garden Inn Virginia Beach
3315 Atlantic Ave
Virginia Beach, VA 23451
Day 1: session - Big Data Big Climb: Conquering the world's tallest freestanding mountain AND your CU data
Data is an incredible credit union asset and can be harnessed to improve members' lives. Unfortunately, for most credit unions, data feels completely overwhelming. Common questions credit unions have about their data are; Where is it? How do I access it? How can I improve my members' lives using it? Do I need new tools? Do I have the right people? How much and how long?
This feels daunting, like climbing the tallest, freestanding mountain on the planet. Anne Legg is a recognized, award-winning industry expert, educator, and member-centric data strategist who holds an MBA thesis on the credit union business model and is the author of Big Data/Big Climb: A credit union playbook for leveraging data and talent to achieve revolutionary member relationships, will share how a credit union can climb both their data and Mt Kilimanjaro.
In the fall of 2019, Anne summited Mt. Kilimanjaro (13,940 feet). She will share this experience, compare it to a credit union's data journey, and cover the five success criteria needed for data activation - Assessment/Plan/Team/Mindset/Building new capabilities. You will enjoy this inspirational, educational, and entertaining narrative. Includes: 20 signed copies of the book.
Day 2: Session - Making Data Your BFF!
Data has been called many things, frustrating, insightful, and transformational. Today, I want us to think about data as a corporate BFF. Think about it. You need to work closely with data so that it can serve up insights into your member's experience/ organizational performance and so many other business areas. You must build trust and confidence in the data and have excellent communication skills.
This session will cover the following: Defining Data strategy Understanding Member friction Building Data capability Creating Data roadmaps This session will give you greater clarity on the "must-haves" for data activation.
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