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With Commitment to Service & Innovation, TruStage Remains Champion for Commonwealth's Credit Unions


In today's hyper-competitive business world, you need partners you can trust. For almost 90 years, TruStage has worked tirelessly to deliver products, services and solutions that address the unique needs of credit unions and their members. 

TruStage also shares your League's commitment to the success of your credit union, as well as the system as a whole. Through its support of the League, TruStage is helping us advocate on your behalf in Washington and Richmond; supporting our timely, informative educational offerings; and helping us provide services that foster the success of our credit unions. Their support is ensuring our system can seize the opportunities and address the challenges facing us today … and tomorrow.

In every regard, TruStage’s vision has been unwavering: to be a trusted business partner that delivers service excellence, coupled with best-in-class products and market-driven innovation. 2023 marked a milestone in the company’s storied history with the unification of its various divisions and business lines under a single, mission-focused brand -- TruStage. For more than a decade, the TruStage name had stood for a commitment to protect 22 million clients with life insurance, auto, homeowner and accidental death & dismemberment products. 

This year saw the extension of the TruStage brand enterprise-wide to reflect the company’s commitment to help shape a better and more inclusive financial services industry. A new name and logo, perhaps, but very much a continuation of the vision we all share to put credit union members and their success at the center of everything we do.

Fueled by the strength of its Insurance, Investment and Technology solutions and the passion and expertise of its people, TruStage is justifiably proud of its ability to meet the changing needs of credit unions and their members. With the hiring this year of new President and CEO Terrance Williams, the company continues its proud tradition of choosing leaders with a deep knowledge of the industry and a commitment to fostering innovation. 

Underscoring its standing in the industry, TruStage is also one of the most reputable insurance companies in the United States and boasts the accolades to prove it. Its aid for credit unions and members spans the globe. Its charitable work through the TruStage Foundation provides millions of dollars to empower economic mobility through financial education and housing initiatives.

Your League is proud to partner with TruStage, and while 2024 will undoubtedly hold its share of opportunities and challenges for credit unions, rest assured that TruStage and your League are always in your corner!


Carrie Hunt
Carrie R. Hunt
Virginia Credit Union League

View the print version of our letter.

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