Chartway’s Refreshed Brand Identity Conveys Its Promise to Help Individuals, Families Thrive
Chartway is proud to announce its refreshed look/feel and new logo to reflect its promise to innovate and embrace change to serve its current members and the next generation.
“We spent a great deal of time last year examining how Chartway’s brand could accurately convey our commitment to better serve members, celebrate their diverse communities, and support our internal teams,” explained Brian Schools, president & CEO, Chartway Credit Union. “The result is a brand evolution that we’re proud to unveil and begin sharing. As a member-owned organization, this is a natural progression for our growth strategy – when we grow, our members benefit.”
Internally, Chartway is investing in technology and service platforms to create a connected, consistent, and modern experience, according to Schools. “We continue to find growth opportunities in developing new products to fit our members’ evolving lifestyles and financial needs,” he said.
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