ValleyStar Credit Union Announces New Executive Director for Its RISE Foundation
Becky Freemal, CMO
Martinsville, Virginia (May 17, 2022) – ValleyStar Credit Union in collaboration with the ValleyStar RISE Foundation board announces Greta Kidd as its executive director to collaborate with communities to identify challenges and opportunities for the advancement of economic resilience.
Prior to working for the RISE Foundation, Greta served as the vice president of member experience at ValleyStar Credit Union where she led cross-functional teams to enhance member experience digitally and in person.
“Greta’s 20 years of experience in the financial services industry and her background in nonprofit and community work make her a valuable asset,” said Mike Warrell, CEO of ValleyStar Credit Union. “She is a true advocate for our community and our members, and I’m confident in her ability to fulfill the purpose and goals of the foundation.”
Before joining ValleyStar, Greta led a financial education initiative for members and communities at Entrust Financial Credit Union. She also worked for Boaz & Ruth, a nonprofit that supports incarcerated individuals returning home with skills for success.
Greta holds an MBA from Averett University and a Bachelor of Arts in Business from Mary Baldwin University. She has a Credit Union Certified Marketing Executive Certification (CUCME) from the Credit Union National Association and received her Fund Development Certification from the University of Richmond.
We speak your language. Since 1953, the ValleyStar team has guided, educated and stood by its members to
make banking and managing your finances as easy and convenient as possible. The credit union is $600 million
in assets, serving cities and counties in Virginia and North Carolina. ValleyStar is a full-service financial
institution that offers consumer and commercial products and services. Headquartered in Martinsville, Virginia,
ValleyStar operates digital banking services and seven physical branch locations in Collinsville, Danville,
Martinsville, Richmond, Roanoke, Rocky Mount and Waynesboro, Va. and a loan center in Fishersville, Va. For
more information, visit valleystar.org. We’d love to speak with you.