Today's consumer marketplace can prove a daunting test for the marketing prowess of any organization. Let us help you develop the sales and service skills of your staff, teach you to reach today's young people and even wade through all the compliance issues associated with marketing and advertising.
For more information: Contact Lisa Livingston at 800.768.3344, ext. 619 or llivingston@vacul.org. Or, contact Dawn Lindley at 800.768.3344, ext. 618 or dlindley@vacul.org
Advertising Compliance
Learn how to provide proper disclosures in advertisements for share and lending products.
Cross-selling
A sales culture is no longer a luxury for credit unions. We all have to “sell” nowadays to survive. This course helps staff realize that selling is positive and your staff will gain practical advice, sales tools, and proven techniques to succeed in sales.
Energizing Your Youth Program
Give your youth program a boost with fresh ideas and fun projects. Learn about creative best practices that credit unions are using to keep young members coming back.
Marketing Made Easy
If your credit union is too small to have a marketing staff, this session is for you. Learn how to use what you already know to attract and retain members by embracing these basic marketing concepts.
Marketing to Gen Y
Want to reach out to those young people who are entering the workforce these days? This session introduces you to Gen Y and shows you how to reach them effectively.
Quality Member Relations
To your members, your front-line personnel is the credit union, so good member relations is the foundation of your business. This workshop covers professional member service and image, telephone transactions, and resolving conflict.
Using the CU Difference as a Marketing Tool
Perhaps the best way to maintain our tax-exempt status is to focus on the credit union difference. Find out how you can use it as a driving force to bring in members, increase sales, and improve member satisfaction.