3-Minute Application Process Makes it Easier for 43 Million Eligible Members
BOSTON – TruStage TM is making it fast and easy for credit unions to reach as many as 43 million credit union members who are eligible for their complimentary accidental death and dismemberment (AD&D) insurance coverage. In three minutes or less, members can apply for this no-cost benefit through TruStage’s new FastApply AD&DTM -- entirely online.
According to the July 2012 “Death in the United States” report from the Centers for Disease Control and Prevention, accidents are the leading cause of death in the U.S. for people 44 and younger and accidents claim a life every four minutes, TruStage has made it easier for credit union members to take advantage of this coverage, which is paid for by their credit union.
FastApply AD&D’s application process stands apart from time-consuming applications and paper forms. It offers members the ability to apply for their complimentary AD&D coverage in three minutes or less, and they can also apply for higher levels of AD&D protection if they choose.
“FastApply AD&D helps credit union members take advantage of an important membership benefit,” said Eric Hansing, TruStage senior marketing executive. “Members’ lives are fast-paced and daily schedules are full, so we wanted to make the process very quick and easy to understand. It takes just three minutes to enroll for coverage at TruStage.com/FastApply.”
FastApply AD&D will have a wide reach as more than 40 million members are eligible. The only requirement to use the FastApply AD&D process is membership in a credit union that subscribes to the AD&D product made available by CUNA Mutual Group’s MemberCONNECT program. Typically, credit union members can receive $1,000 to $3,000 of complimentary AD&D insurance coverage, with the premium paid by their credit union.
Simplicity and short application times were the primary drivers behind the development of FastApply AD&D. Hansing said, “Our goal is to provide an experience that’s fast and clear for members. Likewise, we want to make sure it’s easy for the credit union staff to encourage their members to claim this complimentary benefit. This is another perk of being a credit union member, and it’s one more way to strengthen member relationships. When credit unions make available an opportunity to help members protect their families against a common risk like accidents, it not only aligns with the credit union mission, it also positions the credit union as a more complete resource for making financial products and information available.”
FastApply AD&D is available now to eligible credit union members at www.trustage.com/FastApply. (Currently, members in Georgia, Minnesota, New York and Puerto Rico are not eligible.) A short video provides a quick overview of the process.
For more information about TruStage, see www.trustage.com/ourstory.
TruStage is a consumer marketing brand of CUNA Mutual Group, a company providing financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner that delivers service excellence through customer-focused products and market-driven insight. More information about the company is available at www.cunamutual.com
TruStage insurance products and programs are made available through TruStage Insurance Agency, LLC. Life insurance and AD&D insurance are issued by CMFG Life Insurance Company. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by your credit union.