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Plan to Win Overview

Jan 24, 2013 by Lewis Wood

Early last year, your League Board appointed a Plan to Win task force of your credit union peers to study every facet of our governmental affairs mission and the resources in place to accomplish that mission.

In case you missed it yesterday, your League has archived our webinar on the overhaul of our governmental affairs infrastructure.

[DOWNLOAD THE POWERPOINT PRESENTATION as a PDF] (PDF, 1MB)

Early last year, your League Board appointed a Plan to Win task force of your credit union peers to study every facet of our governmental affairs mission and the resources in place to accomplish that mission.

What they found was that too many groups, including bankers, were borrowing heavily from our advocacy playbook. In order to remain an effective voice for credit unions, we would need to revamp and retool aspects of our governmental affairs work.

Topping the list of issues addressed by the task force:

  1. Creation of a nimble, hard-charging Governmental Affairs Committee (with specialized subcommittees), that makes better use of the talents and interests of our credit union volunteers, offers better synergy in managing our governmental affairs and regulatory advocacy missions, and puts the success of the advocacy mission firmly in the hands of credit unions.
  2. Honing VACUPAC's competitive edge by increasing participation in and contributions to VACUPAC; by creating a complementary administrative fund that allows credit unions, as corporate entities, to support our legislative work in ways not possible with VACUPAC dollars; and driving VACUPAC participation through peer-to-peer networking.
  3. Developing an effective strategy for our Congressional Delegation - one that seeks to ensure our federal lawmakers cannot say 'No' to credit unions and that they are willing to proactively "prove" their commitment to credit unions.

"The realities of today's legislative landscape are such that we needed to carefully consider every aspect of our governmental affairs work, including how we fund VACUPAC, how we best deploy the excellent corps of credit union champions who lead and participate in our advocacy work, and how we more effectively lobby our federal lawmakers," says League President Rick Pillow. "I'm proud to say our Plan to Win task force developed a bold, progressive plan that  represents a new vision for credit union advocacy here in the Commonwealth."

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