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Northwest Federal Credit Union Founation Wins First Place in Louise Herring Award

Feb 24, 2014 by Bethany Scott

The Northwest Federal Credit Union Foundation won 1st Place in the state-level Louise Herring Award for Philosophy in Action competition. The competition honors credit unions for their practical application of the “People-Helping-People” philosophy that is the hallmark of the credit union movement. The competition is sponsored by the Virginia Credit Union League and the Credit Union National Association (CUNA).

The award-winning entry showcased the credit union's kids' book, Westie's Triple Decker Decision, an illustrated learning tool that young people use to learn the importance of spending, saving and sharing money wisely.

Northwest Federal Credit Union employee Joelle Hahn authored the book, which is used in a number of credit union and community events, including Story Time with Westie at the credit union's branches and is brought to life by the credit union's mascot, Westie the dog.

"Our book and the programs we've built around it represent an innovate approach to teaching youngest members about money management basics," says Northwest Federal Credit Union President/CEO Chris McDonald. "Our mission is to help members achieve their financial dreams and secure their financial futures and an important step on that path is to ensure our youngest members are prepared to manage their own finances."

About the Northwest Federal Credit Union Foundation

Northwest Federal Credit Union Foundationwas established in 2004 to promote and manageNorthwest Federal Credit Union's charitable activities and participate in financial literacy education and other programs. Learn more about the Foundation here:

About Northwest Federal Credit Union

Since 1947, Northwest Federal Credit Union’s goal has been to make a positive difference in the lives of our members and the community. Our success can be attributed to the credit union philosophy of "people helping people," as well as our steadfast mission to be our members' lifetime financial partner. Learn more about the credit union online at

The competition is named after Louise McCarren Herring, a credit union pioneer, who believed that the operational application of credit union philosophy helped better people's lives.


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