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Langley FCU Wins Community Service Award

Jan 6, 2013 by Lewis Wood

Langley Federal Credit Union (LFCU) won a 3rd Place Award in the state Dora Maxwell Social Responsibility Recognition Award Program for Credit Unions. LFCU teamed with local media stations WAVY-TV10 and Fox 43 for a community awareness campaign to educate drivers about the dangers of texting via cell phone while behind the wheel. Called W82TXT (Wait to Text), the campaign comprised of an eight-month series of television spots, billboard ads and live broadcasts from local high schools.

Langley Federal Credit Union (LFCU) won a 3rd Place Award in the state Dora Maxwell Social Responsibility Recognition Award Program for Credit Unions. The Social Responsibility Recognition Award Program, sponsored by the Virginia Credit Union League and the Credit Union National Association, honors credit unions for involvement in community projects and activities.

LFCU teamed with local media stations WAVY-TV10 and Fox 43 for a community awareness campaign to educate drivers about the dangers of texting via cell phone while behind the wheel. Called W82TXT (Wait to Text), the campaign comprised of an eight-month series of television spots, billboard ads and live broadcasts from local high schools.

More than 150,000 young people signed a pledge not to text and drive, while learning that texting while driving can be as dangerous – if not more so – than drunk driving, according to a study by the Royal Automobile Club. The Virginia Tech Transportation Institute notes that drivers that text while driving are 23 times more likely to be in a crash.

"There are unintended but truly tragic consequences following car crashes caused by texting," says LFCU President/CEO Thomas Ryan. "And unfortunately it's not only young people that engage in texting while driving. Our hope is that this campaign brought real awareness to an issue that claims and ruins lives far too often."

Langley Federal Credit Union serves over 167,000 members and has $1.7 billion in assets, ranking the financial institution as one of the top 100 largest credit unions in the nation. Located in Hampton Roads, LFCU has served the community for more than 76 years.

The competition is named after Dora Maxwell, a credit union pioneer, who worked with several organizations to improve the living standards of the poor and needy.

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