DuPont Community Credit Union (DCCU) won a 2nd Place Award in the state-level Desjardins Adult Financial Education program. The Desjardins Award, sponsored by the Virginia Credit Union League and the Credit Union National Association, honors credit unions for their commitment to teaching personal finance basics in local communities.
DCCU’s entry featured its work with 19 other organizations and its efforts to educate its own staff about financial literacy. Staff was trained to recognize signs that a member may be struggling to manage their money and save for the future, so those members can be offered additional assistance, including the services of certified financial counselors.
The credit union also offers a host of products and services to complement its financial literacy initiatives, including a student loan program that helps young adults achieve their educational dreams and community workshops that offer tips on spotting financial fraud scams and balancing a checkbook.
"Financial education is an organizational initiative," said DCCU’s President and CEO Gerald Hershey. "We believe it is important to give our members not only the products and services to manage their finances, but also the knowledge of how to leverage those services to their best advantage."
The award is named in honor of Alphonse Desjardins, the founder of the North American credit union movement, who established the first “caisse populaire” (people’s bank) in Quebec in 1900, and helped establish the first American credit union in New Hampshire in 1909. Desjardins was an ardent believer in the value of teaching individuals to save, and he promoted the idea of in-school savings programs (caisses scolaires).
About DuPont Community Credit Union
DCCU is a not-for-profit financial cooperative and was founded in 1959. DCCU currently has ten branches in the Central Shenandoah Valley region, with over 65,000 members, and over $889 Million in assets. For more information visit our website at www.mydccu.com.