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DuPont Community Credit Union Wins First Place in Desjardins Youth Award

Feb 24, 2014 by Bethany Scott

DuPont Community Credit Union (DCCU) won a 1st Place Award in the state-level Desjardins Youth Financial Education program. The Desjardins Award, sponsored by the Virginia Credit Union League and the Credit Union National Association, honors credit unions for their commitment to teaching personal finance basics to young people.

The credit union's wide-ranging financial education activities include MileStones, its own innovative education program that teaches the importance of savings, provides money management skills and prepares young people for real-world financial situations, like purchasing their first car. The credit union's youth lending program has provided more than $186,000 in first loans to young people.

DCCU reached more than 1,000 educators with information on the resources available through the credit union to assist in teaching personal finance basics in the classroom and the credit union proudly partnered with more than 50 organizations as part of its community outreach efforts for financial education.

"We take seriously our obligation to teach personal finance skills to young people," says DCCU President/CEO Gerald Hershey. "Research shows that children as young as three can begin learning about money and we carry that training well into college. We understand that financially savvy consumers make for stronger, more productive communities and our hope is that we can provide the resources necessary to prepare young people to better manage their money in the real world."

The award is named in honor of Alphonse Desjardins, the founder of the North American credit union movement, who established the first “caisse populaire” (people’s bank) in Quebec in 1900, and helped establish the first American credit union in New Hampshire in 1909. Desjardins was an ardent believer in the value of teaching individuals to save, and he promoted the idea of in-school savings programs (caisses scolaires).

About DuPont Community Credit Union
DCCU is a not-for-profit financial cooperative and was founded in 1959. DCCU currently has ten branches in the Central Shenandoah Valley region, with over 65,000 members, and over $889 Million in assets. For more information visit our website at


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