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DuPont Community CU Wins State, National Awards for Member Services Program

Feb 20, 2013 by Lewis Wood

DuPont Community Credit Union (DCCU) has won 1st Place state and 2nd Place national honors in the Louise Herring Award for Philosophy in Action competition. The award-winning entry spotlighted the credit union's implementation of "Dialogue Banking" with the launch of its Reservoir Member Center in Harrisonburg, Va. The branch location's radical new contemporary design led to the credit union rethinking how it served its membership. The Reservoir location, with a design that lends itself to real engagement with members, rather than serving simply to facilitate transactions, is serving as the credit union's template for better member service.

DuPont Community Credit Union (DCCU) has won 1st Place state and 2nd Place national honors in the Louise Herring Award for Philosophy in Action competition. The competition honors credit unions for their practical application of the “People-Helping-People” philosophy that is the hallmark of the credit union movement. It is sponsored by the Virginia Credit Union League and the Credit Union National Association (CUNA).

The award-winning entry spotlighted the credit union's implementation of "Dialogue Banking" with the launch of its Reservoir Member Center in Harrisonburg, Va. The branch locations radical new contemporary design led to the credit union rethinking how it served its membership. The Reservoir location, with a design that lends itself to real engagement with members, rather than serving simply to facilitate transactions, is serving as the credit union's template for better member service.

Dialogue Banking seeks to educate members about how to bank on their terms and at their own convenience, leveraging technology when possible, but providing access to knowledgeable staff when needed. The model has proven so popular and successful, the credit union is adapting these concepts to work in its other branch environments.

"We recognize that some things must stay the same in how we serve members. Our service has always been based on the firm conviction that a handshake means something and a smiling face is an important part of any banking transaction," says credit union President/CEO Gerald Hershey. "But we also understand members' desire to bank their way and to leverage technology to add convenience and efficiency. Our 'Dialogue Banking' concept is working to marry those two ideals to the benefit of our members and their credit union."

DCCU is a not-for-profit, full-service financial cooperative organized to serve the ever changing financial needs of all the members who own it. The Credit Union operates 10 offices in the Central Shenandoah Valley region. For more information visit the credit union's website at mydccu.com.

The competition is named after Louise McCarren Herring, a credit union pioneer, who believed that the operational application of credit union philosophy helped better people's lives.

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