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Beans, Jeans, Tutus and Tiaras: Mid-Atlantic Corporate Gets Creative – and Collects 5,000-plus Pounds of Food – During Hunger Action Month

Oct 30, 2013 by Lewis Wood

Throughout September, Mid-Atlantic Corporate’s staff geared up to feed those in need as part of Central Pennsylvania Food Bank’s “Food Drive Challenge” in recognition of Hunger Action Month. A total of 5,101 pounds of food and water – enough to provide 4,250 meals to individuals across central Pennsylvania – were donated.

CONTACT:
Lisa Mallow
Vice President, Client Communications
MJB Public Relations Group
Direct: (913) 385-2232

Middletown, Pa. (Oct. 30, 2013) – Throughout September, Mid-Atlantic Corporate’s staff geared up to feed those in need as part of Central Pennsylvania Food Bank’s “Food Drive Challenge” in recognition of Hunger Action Month. A total of 5,101 pounds of food and water – enough to provide 4,250 meals to individuals across central Pennsylvania – were donated.

“This number more than doubled the 2,500-pound goal the Corporate set out to achieve,” said Janice Appleby, SVP, human resources. “In addition, 13 Mid-Atlantic Corporate employees volunteered their time at the food bank. Enthusiasm for this year’s event was contagious, and staff really worked together to make the food drive a great success.”

To encourage donations, the Corporate offered staff a variety of ways to get involved:

Book Sale

From September 9-20, employees were given the option to donate new or gently used books for a staff book sale. Books could then be purchased for three non-perishable food items per book.

Theme Days

To encourage donations during the week of September 9, employees could follow one of three theme days: Macaroni & Cheese Monday, Wheaties Wednesday and Fruity Friday.

Beans for Jeans

On September 12, the Corporate celebrated “Beans for Jeans,” a special day where staff could dress in jeans in exchange for donating three cans of beans.

The Corporate also devised a friendly competition by dividing the staff into two teams, awarding the team collecting the most donations with a unique prize: selecting a “special” task to be completed by the SVPs of the losing team. Among the jobs considered: kissing a pig, having a water balloon fight and –the task selected – wearing tutus and tiaras.

On October 30, Lori Gall, SVP, Administration; Rodney May, SVP, Member Services; Bruce Six, CIO/SVP; and Howard Stein, COO for Mid-Atlantic Corporate’s CUSO, MY CU Services, proudly wore their tutus and tiaras for the entire day. 

“It’s always a successful recipe when you can get the competitive juices flowing for such a great cause,” said Appleby. “Ultimately, our staff came together to help the local community and we are proud of their dedication to support others.”

About Mid-Atlantic Corporate Federal Credit Union

Mid-Atlantic Corporate Federal Credit Union and its members have been well-served by a conservative financial management approach.  It is a federally chartered corporate credit union that provides quality investment, lending and payment services to a national field of membership.  Mid-Atlantic Corporate serves CUSOs, leagues, chapters, and more than 800 credit unions.  Services include ALM, ACH, share draft processing, electronic bill payment, remote image capture and more.  For more information, visit www.midatlanticcorp.org 

About Central Pennsylvania Food Bank

The Central Pennsylvania Food Bank distributes more than 20 million pounds of food and grocery products every year to more than 600 soup kitchens, shelters and food pantries in 27 central Pennsylvania counties.  These agencies directly feed thousands of hungry families throughout central Pennsylvania. For more information on the Central Pennsylvania Food Bank, please visit http://centralpafoodbank.org/.

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