BayPort Credit Union won a 1st Place Award in the state and national Desjardins Adult Financial Education programs. The Desjardins Award, sponsored by the Virginia Credit Union League and the Credit Union National Association, honors credit unions for their commitment to teaching personal finance basics in local communities.
BayPort's entry highlighted its partnership with WAVY-TV 10 to sponsor a weekly three-minute financial news segment, titled Financial Matters, during broadcast of TV10's live daily lifestyle program, The Hampton Roads Show.
Financial Matters covered a wide variety of timely financial topics for parents, students and adults, including budgeting, retirement and teaching children how to manage money. The interactive nature of The Hampton Roads Show provided the credit union with a unique opportunity to connect with the community and more than 20 BayPort employees were able to participate in on-air Financial Matters segments.
"We have long been committed to financial education and the Financial Matters television segment, which offered us the opportunity to reach our community in a new way," said BayPort CEO George Dudley. "We were able to provide tips, tools and advice on a wide variety of personal finance topics, such as fraud prevention, retirement and budgeting."
BayPort Credit Union is a member-owned financial cooperative headquartered in Newport News, with $1.3 billion in assets and more than 103,000 members. Learn more about BayPort Credit Union online at www.bayportcu.org.
The award is named in honor of Alphonse Desjardins, the founder of the North American credit union movement, who established the first “caisse populaire” (people’s bank) in Quebec in 1900, and helped establish the first American credit union in New Hampshire in 1909. Desjardins was an ardent believer in the value of teaching individuals to save, and he promoted the idea of in-school savings programs (caisses scolaires).