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BayPort CU Recognized for Showcasing Benefits of Credit Union Membership

Feb 6, 2013 by Lewis Wood

BayPort Credit Union won a 3rd Place Award in the Louise Herring Award for Philosophy in Action competition. The award-winning entry spotlighted the credit union's creative "Ditch Your Bank" campaign, which showcased for consumers the many benefits of belonging to a credit union.

BayPort Credit Union won a 3rd Place Award in the Louise Herring Award for Philosophy in Action competition. The competition honors credit unions for their practical application of the “People-Helping-People” philosophy that is the hallmark of the credit union movement. It is sponsored by the Virginia Credit Union League and the Credit Union National Association (CUNA). 

The award-winning entry spotlighted the credit union's creative "Ditch Your Bank" campaign, which showcased for consumers the many benefits of belonging to a credit union. BayPort supplied online calculators that provided consumers with a real-world look at potential savings with  not only BayPort, but credit unions in general. The Ditch Your Bank campaign website put a unique spin on content, not specifically advertising BayPort, but geared more towards explaining the differences between not-for-profit credit unions and for-profit banks.

"The Ditch Your Bank campaign focuses on educating consumers about the proud history and very real benefits of credit unions," said BayPort CEO George Dudley."Credit unions often talk about the fact we are not-for-profit financial cooperatives. That structure has bred a 'People Helping People' philosophy. That's the 'Credit Union Difference,' and for our members that difference translates into real savings through better rates and superior service."

BayPort Credit Union is a member-owned financial cooperative headquartered in Newport News, with $1.2 billion in assets and more than 100,000 members. Learn about BayPort Credit Union online at www.bayportcu.org.

The competition is named after Louise McCarren Herring, a credit union pioneer, who believed that the operational application of credit union philosophy helped better people's lives.

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